Tag Archives: marketing events
[VIDEO] Build-it-to-sell-it Specialist Opens Business #8
Posted on 17. Apr, 2012 by sbkarren.
Most business owners are technicians. This means they open a business doing some technical thing that they know how to do: Lawyers open law firms Architects open architectural firms Graphic designers open graphic design studios We call these people entrepreneurs, however, it is more accurate to say they are technicians who own their jobs. True entrepreneurs [...]
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Publish Content like the Biggest Brands
Posted on 04. Apr, 2012 by willrak.
Let’s be honest, the competition out there is rough. You’re faced up against huge brands that seem like an invincible Goliath about to smush you into the ground. As you’ve probably heard over and over, Content is King, but that means you’ve got to publish content like the biggest brands. “The attention economy is not [...]
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A Giant Killer is Born!
Posted on 22. Mar, 2012 by sbkarren.
We just completed one of the free classes we offer: “MGMT 102 – How to Be a Giant Killer,” and had an absolute break-through moment with a prospective Agency Owner in Tampa, Florida. He told us at the beginning of the class that he has been really struggling to identify (or think up) a unique [...]
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Get Ready for “Content-palooza!”
Posted on 01. Mar, 2012 by willrak.
No matter what you’re doing on the web, what they say is true: Content is King. Without content, there’s no way to generate interest, nurture desire, and ultimately convert your prospects into customers. Content is the meat n’ potatoes of every other marketing channel, from SEO to PPC, from email marketing to social media, from [...]
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