Publish Content like the Biggest Brands
Posted on 04. Apr, 2012 by willrak in Content Marketing, Internet Marketing Advice, Internet Marketing Agency Management, Internet Marketing Training Program, SearchMarketMe News
Let’s be honest, the competition out there is rough. You’re faced up against huge brands that seem like an invincible Goliath about to smush you into the ground. As you’ve probably heard over and over, Content is King, but that means you’ve got to publish content like the biggest brands.
“The attention economy is not growing, which means that we have to grab the attention that someone else has today.” ~Brent Leary
Well the Internet is a mixed blessing for you. On the one hand, the good news is that the answers are out there. On the other hand, it could take months to collect it all and make sense of it.
On Monday, we eliminated much of that struggle for you with our Content-palooza webinar event. In addition to an already robust curriculum in Content Marketing, we added the following:
- Publishing Strategy & Editorial Calendar
How to use your existing resources to execute an effective publishing strategy that will achieve your client’s goals, as well as how to put together and use an editorial calendar (calendar template included for your use).
Presented by one of our newest Agency Owners, Farrah Holder, Founder of ThinkNXT Marketing - 7 Steps to Incredible Copywriting (Without Writing!)
How to construct website or blog copy to maximize readership, impact, and ultimately action, including proven formulas for headlines, bullet points, and more. - Multimedia & Re-purposing Content
How to re-purpose your text content to fit your available distribution channels, encourage interaction, and guide prospects through your sales cycle, how to produce top-notch multimedia content like images, podcasts, videos, presentations, and webinars, and how to manage campaigns large and small, cheap to expensive. - Keyword Implementation
The very best ways to embed keywords into your website copy, blog posts, and multimedia to balance readability and SEO benefit, as well as an update on how search engines’ approach to keyword implementation continues to evolve. - Content Distribution
Our innovative 4-step process for where and how to publish your content, secrets for leveraging the best distribution channels with the greatest efficiency, and a long list of resources with our top recommendations.
It was quite the event! During our presentations, I heard attendees exclaim, “very thorough” and even “impressive!”
Don’t worry, you didn’t miss it! We recorded nearly 5 hours of webinar presentations, and added almost 20 new professional resources. Our Content Marketing category alone contains over 40 resources, and is only one of several categories in our training database.
OK, so you’ve got content covered. Still wondering how you’re going to defeat that towering Goliath? Sign up to attend our free course on “How to Be a Giant Killer,” and our CEO Boyd Karren will personally help you to form a business model and strategy to dominate your competitors, no matter how big they are. To sign up, send an email to KristiB@SearchMarketMe.com.
To learn more about what makes our opportunity unique, check out the SearchMarketMe Agency Owner program.
Will Rak
Director of Education
