3 Key Predictions for Internet Marketing in 2012
Posted on 21. Dec, 2011 by willrak in Internet Marketing Advice, Internet Marketing Agency Management, Internet Marketing Franchise, Internet Marketing Training Program, Marketing Strategy, Mobile Marketing, Online Marketing Industry News, SearchMarketMe News, Small Business Network
Now is the time of the year to reflect on the past and plan for the future. What better way to do that than to assess how the internet marketing industry has changed and where it’s going. This is a crucial practice for agencies, both in planning new business offerings and in ensuring the success of existing customer marketing campaigns. To stay ahead of the game, here are our 3 key predictions for 2012:
- Mobile usage will continue to soar
Internet marketing agencies will no longer be able to ignore mobile, as reports keep surfacing over its monumental growth. For example: overall, mobile data traffic will increase 26-fold between 2010 and 2015; mobile traffic to Facebook is up 112% year-to-year; and PayPal mobile purchases on Black Friday increased by over 500% this year. This is why the industry buzz has agreed mobile marketing is a safe bet for 2012. - Video marketing will give marketers the edge
As “content is king” and always has been, more engaging and interactive content will give marketers the edge on their competition. Here are the stats: YouTube has recently reached an incredible 2 billion video views per day; 84% of users view videos online; and 60% of users would rather watch a video than read text on the same web page. Customers like video and want video, so it’s time to give it to them. - The competition will get much rougher and tougher
As internet marketing continues to grow, more and more businesses will flock to internet marketing agencies to help them launch campaigns online. We predict that 2012 will see even tougher competition; even Google and Bing are altering their search ranking algorithms to reflect the sweeping adoption of basic SEO practices. Everyone’s doing the basics now. To gain the competitive advantage it will take creativity, experience, and great foresight.
Here at SearchMarketMe, we’ve already begun planning new curricula for our internet marketing Agency Owners. They’ve been able to provide us unique insight into marketing trends and detailed feedback as to how to help them grow their agencies and keep delivering great results to their customers. So naturally we’ve included mobile marketing, video marketing, and new competitive advantages in all marketing channels as key courses in our 2012 training schedule. And there’s still more to come.
If you’re interested in taking advantage of our extensive internet marketing training program and our network of over 100 talented and experienced Agency Owners, please visit our website to read more about the SearchMarketMe internet marketing agency opportunity. To request our Opportunity Overview or to schedule a personalized walk-through of our program, please contact our CEO, Boyd Karren, via phone at 206-445-0535 or via email at Boyd@SearchMarketMe.com
Will Rak
Director of Education
