It's now easier than ever to market to your target demographic thanks to Web 2.0 and social media networking sites like Twitter and Facebook. Here's a few quick tips to get you started:
Facebook: Now that you've set up your Facebook Page why not grow your fan base? A quick way to do this is to advertise your page using Facebook's unique advertising platform. What's really great is the control you have over the campaign. With the wealth of information Facebook collects from it's users, you can really hone in on your target demographic. Whether it's a certain age group, a geographic target, or a shared interest, Facebook Advertising is a great place to reach new customers.
Once you've built a base of fans (on Facebook) and a group of followers (on Twitter) it's time to get creative in your marketing. Researching what types of messages your target demographic responds to as well as what form they prefer to receive messages in (i.e. video, audio, tweets, etc.) is a great start. Remember to track everything as you go!
The beauty of Internet Marketing is that it's effective, cost effective, and highly controllable.
Your Target Demographic is out there...now go out there and get them!
