Small Businesses - Big Marketing

Yummy....

"Spam Fajitas: Serves 8, add extra salsa if desired"

Social Medial Marketing - Offline

Social Media Marketing is the new wild-wild west for online marketing efforts. The ability to demographically and geographically target potential customers in such an inexpensive and effective manner has never been greater.

Looking for female elementary school teachers in El Paso, TX over the age of 25? Yep - it's now possible.

Small businesses are doing better than corporations at leveraging the medium. Part of me wonders if it has anything to do with the cultural shift to 'buy local' versus through big box stores. Small businesses seem to understand that a conversation about their brand is inevitable - if they are active in social media sites they have the ability to participate in that conversation versus watching it happen.

Are you leveraging social media sites to grow your brand? If you're not - call us, we can help. If you are - remember online efforts should reach offline as well to be truly effective.

This made me smile:

PS - Big things are happening at SearchMarketMe. Look for an announcement soon...

Customer Reviews Gone...Right?

Customer reviews happen. If you aren't managing your online reputation, someone else will.

Check out the Best Online Reviews I Have Ever Read.

(note - it's obvious, but scroll to the bottom to read the reviews of the product)

What do you think? Positive or Negative impact on the company?

Times are changing...

  My Grandpa is in his early 70's. A traditionalist, he has received the newspaper daily for decades and spends every afternoon sitting in his favorite spot on the couch catching up on the world news. He is one of the most well read and informed people I know - but he did not want to touch the internet. He preferred 'hard copy' reading material.

A month ago, his favorite publication ceased the publication of a hard copy version. After the initial shock - he decided to step into the year 2009 and not only order high speed internet, but also get introduced to his new friend - a laptop.

Now daily, instead of reading his newspaper, he surfs blogs. He reads all of his favorite news sources online and last week - asked me what this 'Twitter' thing was all about. My Grandma isn't letting him have all of the fun. She is on instant messenger and IMs me throughout the day. Their friends (also in their 70's) are all 'online' now too, sharing pictures of their grandkids.

Think your company doesn't need to be online? My grandpa just proved you wrong. It's a high-tech world we live in - if your company isn't leveraging the internet for online marketing you're missing the boat.